Blogging News
| Getting the Reports You Want 2005-06-01T01:21:12Z Today's tip comes from Tolu T., an AdWords specialist: Would you like to see a graph of the number of clicks you received over the past month? Or how about a report the number of conversions you received during that Mother's Day promotion? The 'custom report' feature allows you to generate reports that track the parameters and date ranges you specify. You can even save these reports or have them emailed to you on a regular basis. Read more about it here. |
| Where Are My Ads? 2005-06-01T23:47:03Z One of the questions most frequently asked of our support team goes something like this: "Would you please tell me why I can't see my ad from the "Friendly Tapir" campaign? I think I've set everything up correctly, and I still have budget left for the day. So why is my ad not appearing?" The most common reason that your ad may not appear every time you search for it is that your budget is lower than the recommended amount. For any given list of keywords within a campaign, the AdWords system will recommend a daily budget to you. You can use our recommendation as a guideline to set your daily budget so that your ads will appear for the greatest number of relevant searches possible. For example, if there are $100 a day worth of clicks out there for your ad and you set your budget to $75 a day, your ad will appear in about 3 out of 4 relevant searches. Since the AdWords system spreads out ad delivery throughout the day, your ad may not appear every single time you do a search with your keywords, even if you still have budget left for the day. If you want to edit your daily budget, here's how. If your daily budget turns out not to be the issue after all, you may want to check out the Ads Diagnostic Tool. This tool provides you with a possible reason why your ad may not be appearing. It will also provide a recommendation to help you get your ad up and running, so be sure to give it a try. A little tidbit of Google trivia for those who are interested: when we were developing this tool, some people started calling it ‘WAASUP?’, which stood for ‘Why Aren’t Ads Showing UP?' P.S. For those of you wondering what a Tapir is: when I was a kid begging for my first pet, it was the only one my dad would let me have. Let’s just say I didn’t want a pet for long… |
| Give Better Direction 2005-05-27T01:49:06Z Here's a tip from Matthew H., an AdWords specialist: Sometimes it's better not to send customers to your home page, but instead to a more specific page based on their search term. You can do this by specifying different destination URLs for individual keywords. When customers search for "blue suede shoes" and click on your ad, you can then send them directly to a page containing your entire inventory of blue suede shoes. This practice can lead to higher conversion rates, and could allow you to get more value from your clicks. Read more about it here. |
| Super Fast Website Indexing Little-Known Strategy to Effortlessly Get Your Web Pages Into the Search Engines Within Mere Days! |
| You’ll never have to come here again… 2005-05-25T17:32:55Z Now you can get all Inside AdWords posts in your email inbox as soon as they appear online. |
| What in the World is an Impr? 2005-05-25T00:35:41Z As I've worked with advertisers over the years, I've found that I especially enjoy helping new advertisers get up-to-speed with AdWords. Quite a few turn out to be not only new to AdWords, but new to online advertising in general, and they're often unfamiliar with the lingo. Here are some resources I often recommend: * First, we have the essentials for those wondering "What basic terminology should I know?" * Of course, there's the ever-popular AdWords Glossary * And lastly, I find myself frequently directing advertisers to the searchable Help Center, where they can get answers to questions such as "What is an Impr?" If you're new to AdWords, I hope this helps you - and I wish you every success! |
| Reviewed and Approved! 2005-05-23T17:28:06Z Recently we've seen quite a few emails from advertisers wondering how and why their ads were disapproved - and even more importantly - how this can be avoided in the future. Good questions! The short story is that new and edited ads are reviewed after you submit them in order to ensure that they comply with the AdWords Editorial Guidelines. It probably goes without saying that it's a good thing to have your ads approved the very first time you submit them; it saves you time and energy, and puts your ads in front of your potential customers without interruption. Perhaps the best way to ensure that your ads will be approved the first time is to simply be familiar with the Editorial Guidelines before writing your ads. After all, these are the standards that your ads must meet, so it just makes sense! You'll be happy you spent the time familiarizing yourself with these guidelines when your ads sail right through review! And by the way, if any of your ads are disapproved, you can always use the Disapproved Ads Tool to find out when and why they were disapproved and edit them for re-review. |
| Rss Made Easy For The Busy Marketer Discover the little known secret to get massive Traffic via RSS and Blogs. |
| AdWords Update - 5/20/05 2005-05-20T17:25:10Z Another regular feature of this blog is, of course, keeping you up to date with all the changes being made to AdWords. Here are a couple of features we launched this week: My Client Center dashboard enhancements Account Performance Suggestions email preferences |
| Blog oriented architecture is one-sided Wed, 01 Jun 2005 12:34:00 -0700 (PDT) ZDNet - USA Blog oriented architecture is one-sided by ZDNet's Joe McKendrick -- Momentum's Jeff Schneider called it the "Blog Oriented Architecture." Now ... |
| Have Blog, Will Bitch: 'Fast Company's Jon Byrne ain't having' it Wed, 01 Jun 2005 12:34:00 -0700 (PDT) Jossip - New York,NY,USA David Carr had to go and say Fast Company was worth absolutely nothing, and now he's got the mag's editor John Byrne getting pissy on his blog. ... |
| Instant Blog And Ping - High Conversions Automate getting your site Crawled Software. |
| Photography Blog Archives Wed, 01 Jun 2005 12:34:00 -0700 (PDT) photography.about.com - USA Jim Dow first became excited about photography when he read Walker Evans's seminal 'American Photographs', while studying at the Rhode Island School of Design. ... |
| Former aide puts DC blog to novel use Wed, 01 Jun 2005 12:34:00 -0700 (PDT) Cleveland Plain Dealer - Cleveland,OH,USA Now she's cashed in by writing a trashy novel with the same name as her raunchy blog: "Washingtonienne.". Her blog chronicled sexual encounters with six men. ... |
| Lions in New Zealand Tour Blog Wed, 01 Jun 2005 12:34:00 -0700 (PDT) BBC Sport - UK We want to hear from you whether you're travelling to New Zealand, are already there, or are watching the action from Britain, Ireland or anywhere else in the ... |
| The Stampede Secret How to Get More Hungry Traffic than You Can Imagine Using Blogs and RSS Feeds. |
| Anti-Atkins Gorran Confronts Positive Claims At Low-Carb Blog Wed, 01 Jun 2005 12:34:00 -0700 (PDT) The Common Voice - Greenville,SC,USA While most of the visitors to this new blog come to be educated and encouraged as they are livin' la vida low-carb, we now have been graced with the presence ... |
| Blades Blog Wednesday: "Home Sweet Home" Wed, 01 Jun 2005 12:34:00 -0700 (PDT) WBBH - Ft. Myers,FL,USA As USA 300 Flight 792 hit the tarmac at SW Florida International Tuesday afternoon, you could almost hear the sighs of relief from the two-dozen-or-so members ... |
| Pediatrics Blog Archives Wed, 01 Jun 2005 12:34:00 -0700 (PDT) pediatrics.about.com - USA Insect Repellents If you spent any part of your Memorial Day weekend outdoors, you likely got bit by some mosquitoes and other bugs. ... |
| Marketing With Blogs And Rss Videos Unleash power of blogs and rss. List in MSN, Google and Yahoo for Free save $299. |
| HDTV Magazine Blog Wed, 01 Jun 2005 12:34:00 -0700 (PDT) HDTV Magazine - Alsea,OR,USA For those hungering for a little insight into the HDTV movement there is no one person more important to know than Richard (Dick) Wiley. ... |
| Editors prosper amid attack of the blog Wed, 01 Jun 2005 12:34:00 -0700 (PDT) Freelance UK - London,UK Burning fears from respected news veterans that the bloggosphere is threatening the lifeline of traditional media outlets have been partially extinguished ... |
| AmericanBlog.Org Announces FREE National 50 State Blog ... Tue, 31 May 2005 12:15:21 -0700 (PDT) Market Wire (press release) - USA ... enter the USA of blogging. Going live on May 31, 2005, AmericanBlog.org is a FREE blog portal to 50 state sites. On each state site ... |
| Blogging Bonanza Blogging Guide for Internet Marketers. |
| Personal Web Pages Blog Tue, 31 May 2005 12:15:21 -0700 (PDT) Personal Web Pages - New York,NY,USA If you don't know what meta tags are you might be in big trouble. If you want search engines to find your Web site then meta tags are really important. ... |
| 1001: A Blog Odyssey Tue, 31 May 2005 12:15:21 -0700 (PDT) Cinematical - Santa Monica,CA,USA ... from us. Please keep your comments relevant to this blog entry: inappropriate or purely promotional comments may be removed. Email ... |
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